From Hong Kong's vibrant street art scene to a global phenomenon, JOY symbol is turning any object into an iconic collectible.

 

Created by French artist THE FRENCH GIRL in 2020, this shining double heart symbol merges the Chinese "double happiness" character with universal energy, creating an icon.

 

More than a symbol, JOY is a seal of desirability. From Casetify's limited-edition tech accessories to Moleskine's artist-collaboration notebooks, Seven Friday's watches, and Kaviari Paris' luxury coffrets, each piece becomes a cultural and desirable artifact.

​

Mondrian, Cordis & East Hotel infused it into immersive guest experiences, while KIBO made it the heartbeat of responsible footwear. Even Le Consulat Général de France embraced JOY as a symbol of cross-cultural connection.

​

The magic? JOY transforms collaborations into icons - whether gracing tech accessories, hospitality, horology, fashion, or gourmet experiences. For collectors, it's a movement celebrating life's brightest connections.

 

Wherever it appears, JOY elevates, turning objects into coveted treasures and every collaboration into a happy moment